Books Blog: English Literature & Linguistics

The “goodness” cliche

Posted in Language by Elliott Back on November 4th, 2005. [Del.icio.us]

John Zeratsky asks:

When discussing the use of Ajax in web applications, why must bloggers always call it “Ajax goodness”?

The simple reason is that it is an advertising cliche of the form nouny-adjective + goodness, i.e. “chocolately goodness.” It’s been popularized in american cinema.

This entry was posted on Friday, November 4th, 2005 at 10:32 am and is tagged with , , , , , , . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.

One Response to 'The “goodness” cliche'

  1. John Zeratsky said:

    on November 4th, 2005 at 11:03 am

    Wow, I can’t believe there is a real answer to that question. Very impressive :-)

Leave a Reply