“People Don’t Read Anymore,” says Steve Jobs
Here’s a quote Steve Jobs made during his keynote speech at the Macworld 2008 Expo about competitor Amazon’s Kindle ebook reading device:
“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore… The whole conception is flawed at the top because people don’t read anymore.”
According to the Daily Salty’s reading statistics, Jobs is correct:
* 58% of the US adult population never reads another book after high school
* 42% of college graduates never read another book
* 80% of US families did not buy or read a book last year.
* 70% of US adults have not been in a bookstore in the last five years
* 57% of new books are not read to completion.
* Most readers do not get past page 18 in a book they have purchased.
A little bit horrifying, isn’t it? Reading is critical for a well-formed mind in a way that iPods / iPhone / PCs / Wiis / PS1/2/3 / PSP / DS / TV / Cinema are not; to lose that is to lose entire generations in a media-induced dark age.
This entry was posted on Wednesday, January 16th, 2008 at 6:47 pm and is tagged with us adult population, keynote speech, college graduates, reading device, iphone, amazon, steve jobs, macworld, new books, competitor, ebook, expo, generations, little bit, psp, bookstore, cinema, adults, statistics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.
Leave a Reply
Please take time to enjoy the archives: June 2008 (2) May 2008 (1) April 2008 (1) February 2008 (1) January 2008 (3) October 2007 (2) September 2007 (1) August 2007 (3) July 2007 (4) June 2007 (3) May 2007 (2) April 2007 (5) March 2007 (3) February 2007 (3) January 2007 (1) December 2006 (3) November 2006 (4) October 2006 (1) September 2006 (3) August 2006 (2) February 2006 (3) January 2006 (2) December 2005 (3) November 2005 (2) October 2005 (4) September 2005 (1) August 2005 (5) July 2005 (4) June 2005 (1) May 2005 (3) April 2005 (8) March 2005 (8) February 2005 (8) January 2005 (11) December 2004 (6) November 2004 (6)
Fresh, related resources:
- E-book apps are missing from the iPhone desktop, dammit?and ...
Should-Have One: A big, fat e-book icon on the iPhone?s opening screen, regardless of Steve Jobs? comment that people don?t read anymore. The icon could fire up an e-reading program of the reader?s choice. Right now, iPhone buyers can ... - The iPhone Line Book Club
Steve Jobs doesn?t seem to have much faith in books. He told the NYTimes earlier this year: ?It doesn?t matter how good or bad the product is, the fact is that people don?t read anymore,? he said. ?Forty percent of the people in the US ... - The Raleigh Quarterly
Not many people have it in them to take on Apple CEO Steve Jobs. But Greg Behr and Billy Warden just couldn't sit still after reading the following comment from Jobs in the New York Times: "It doesn't matter how good or bad the product ... - 50 Book Challenge
When asked about the new Amazon Kindle product, Steve Jobs CEO of Apple computer had this to say:. ?It doesn?t matter how good or bad the product is, the fact is that people don?t read anymore,? he said. ?Forty percent of the people in ... - I?m in?who?s with me?
Just in case you don?t follow the link, she posted a quote from Steve Jobs basically saying the Amazon Kindle (a reader you can get from Amazon where you can download books right onto it) will fail because people don?t read anymore. ...